Cookie Policy

Cookie Policy of Yhost Hosting provider Website

Provider: Apefo Ltd trading as Yhost
Effective date: 17.03.2026  |  Version: 5.0

This Cookie Policy explains how Yhost uses cookies and similar technologies on our website (yhost.io) and client portal (my.yhost.io). It should be read together with our Privacy Policy.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the site remember information about your visit. We also use similar technologies (such as local storage, session storage, pixels/tags, and scripts) for comparable purposes. In this policy, "cookies" refers to all such technologies unless otherwise specified.

2. Legal Basis

We set cookies in accordance with the UK Privacy and Electronic Communications Regulations 2003 (PECR), the EU ePrivacy Directive (2002/58/EC as amended by 2009/136/EC), and equivalent laws. Strictly necessary cookies do not require consent. For all other cookies (analytics and marketing), we obtain your consent before setting them, where required by Applicable Law. You can withdraw consent at any time through our cookie settings or browser controls.

3. Our Two Domains

We operate two web properties. Both may use analytics and marketing cookies, but only with your consent.

PropertyDomainPurposeCookie types
Website (Frontend)yhost.ioMarketing site, product pages, blog, knowledge baseStrictly necessary, analytics, marketing
Client Portal (Billing)my.yhost.ioAccount management, billing, ordering, support, service managementStrictly necessary, analytics (Enhanced Ecommerce), marketing

Both domains display a cookie consent mechanism. Non‑essential cookies (analytics and marketing) are loaded only after you give consent. You can change your preferences at any time through the cookie settings link available on each domain.

4. Cookie Categories

CategoryPurposeConsent required?
Strictly necessaryEssential for site functionality, security, authentication, session management, CSRF protection, DDoS mitigation, and storing your cookie consent preferences. The site cannot function properly without them.No
Analytics / PerformanceHelp us understand how visitors use our website and client portal so we can improve them. On the client portal, this includes Google Analytics Enhanced Ecommerce to understand purchasing patterns and improve the ordering experience.Yes
Marketing / AdvertisingUsed to measure the effectiveness of advertising campaigns, track conversions, and build audience segments for remarketing. On the client portal, marketing tags may fire on order completion pages to measure ad conversion.Yes

5. Cookies on the Website (yhost.io)

5.1 Strictly necessary

Cookie / TechnologyProviderPurposeDuration
__cf_bmCloudflareBot management — distinguishes humans from bots to protect the site from automated abuse30 minutes
cf_clearanceCloudflareRecords that the visitor has passed a Cloudflare security challengeUp to 1 year (configurable)
__cfruidCloudflareRate limiting — identifies individual visitors behind a shared IPSession
Cookie consent stateYhost (or consent tool)Stores your cookie consent preferences so we do not ask again on every visit12 months

5.2 Analytics (consent required)

Cookie / TechnologyProviderPurposeDuration
_gaGoogle AnalyticsDistinguishes unique visitors by assigning a randomly generated ID2 years
_ga_<ID>Google AnalyticsMaintains session state for Google Analytics 42 years
_gidGoogle AnalyticsDistinguishes visitors within a 24‑hour period24 hours
_gatGoogle AnalyticsThrottles request rate to Google Analytics servers1 minute

5.3 Marketing / Advertising (consent required)

Cookie / TechnologyProviderPurposeDuration
_fbpMeta (Facebook Pixel)Identifies the browser for ad delivery and conversion tracking on Facebook / Instagram3 months
_fbcMeta (Facebook Pixel)Stores click‑through information from Facebook ads3 months
Facebook Pixel (fbevents.js)Meta Platforms, Inc.Tracks page views and conversion events for Facebook/Instagram advertisingScript (no persistent cookie beyond _fbp/_fbc)
_gcl_auGoogle Ads (via Google Tag)Stores conversion information for Google Ads campaigns3 months
_gcl_awGoogle AdsRecords which Google Ad was clicked to arrive at the site3 months
_uetmsclkidMicrosoft (Bing Ads / UET)Stores click ID from Bing Ads for conversion tracking3 months
_uetvidMicrosoft (Bing Ads / UET)Identifies unique visitors for Bing Ads remarketing and conversion attribution13 months
MUIDMicrosoftMicrosoft user identifier used across Microsoft services for ad targeting13 months

6. Cookies on the Client Portal (my.yhost.io)

6.1 Strictly necessary

Cookie / TechnologyProviderPurposeDuration
__cf_bm, cf_clearance, __cfruidCloudflareBot management, security challenge, and rate limiting (same as Section 5.1)30 min / up to 1 year / session
PHPSESSIDYhost (PHP)Standard PHP session identifier — maintains your authenticated sessionSession (expires when you close the browser or after server‑side timeout)
laravel_sessionYhost (Laravel)Laravel framework session cookie — securely identifies your session2 hours (configurable)
XSRF-TOKENYhost (Laravel)CSRF protection token — prevents cross‑site request forgery attacks2 hours (matches session)
Cookie consent stateYhost (or consent tool)Stores your cookie consent preferences for the client portal12 months

6.2 Analytics — Enhanced Ecommerce (consent required)

Cookie / TechnologyProviderPurposeDuration
_gaGoogle AnalyticsDistinguishes unique visitors. On the client portal, used with Enhanced Ecommerce to understand purchasing behaviour (product views, add‑to‑cart, checkout steps, completed orders) so we can improve the ordering experience.2 years
_ga_<ID>Google AnalyticsMaintains session state for GA4 Enhanced Ecommerce tracking2 years
_gidGoogle AnalyticsDistinguishes visitors within a 24‑hour period24 hours

Enhanced Ecommerce data sent to Google includes: product names/categories viewed, items added to cart, checkout initiation, and order completion (order value, product category). It does not include your name, email, payment details, or Account credentials — only anonymised transaction data linked to a randomly generated visitor ID.

6.3 Marketing / Advertising on the Client Portal (consent required)

On order completion and key conversion pages in the client portal, we may fire marketing tags to measure advertising campaign effectiveness. These use the same third‑party technologies as described in Section 5.3 (Facebook Pixel, Google Ads conversion tracking, Bing UET). The cookies set are identical to those listed in Section 5.3.

These tags are loaded only with your consent. If you decline marketing cookies, no marketing tags will fire, even on order completion pages. Your order will still be processed normally.

7. Managing Cookies

7.1 Cookie consent tool

Both yhost.io and my.yhost.io display a cookie consent mechanism. You can accept or reject non‑essential cookie categories (analytics and marketing) individually. You can change your preferences at any time by clicking the cookie settings link in the footer of either domain.

7.2 Browser settings

You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that blocking strictly necessary cookies may prevent the site and client portal from functioning properly (for example, you will not be able to log in).

7.3 Opt‑out preference signals

We respect browser‑based opt‑out preference signals (such as the Global Privacy Control, "GPC"). If we detect such a signal and you are located in a jurisdiction where such signals are legally binding (such as California under CCPA/CPRA), we will treat it as a valid request to opt out of non‑essential cookies and any sharing of personal information for advertising purposes.

7.4 Platform‑specific opt‑outs

8. Third‑Party Cookies and Data Transfers

The analytics and marketing cookies described above are set by third‑party providers (Google, Meta, Microsoft). When you consent to these cookies, data about your visit (such as pages viewed, IP address, device information, and on the client portal, anonymised transaction data) may be transmitted to servers operated by these providers, which may be located in the United States or other countries.

We have assessed these transfers and rely on the following safeguards:

  • Google, Meta, and Microsoft participate in the EU–U.S. Data Privacy Framework (DPF).
  • Where DPF does not apply (for example, for UK transfers), we rely on Standard Contractual Clauses or other appropriate mechanisms.
  • We configure analytics tools to minimise data collection where possible (for example, IP anonymisation in Google Analytics where available).

If you do not consent to analytics or marketing cookies, these third‑party scripts will not load and no third‑party cookies will be set. See their privacy policies: Google, Meta, Microsoft.

9. Cookies on Customer Websites

This Cookie Policy applies only to the Yhost website (yhost.io) and client portal (my.yhost.io). If you host a website using our Services, you are responsible for your own cookie consent mechanism, cookie policy, and compliance with the ePrivacy Directive / PECR and other applicable cookie laws for your own users. We do not set any cookies on your customers' browsers through the hosting service itself.

10. Data Protection and Your Rights

Information collected through cookies may constitute personal data. For details on how we process personal data, your rights (including access, deletion, and objection), and how to exercise them, please see our Privacy Policy.

California residents (CCPA/CPRA): The use of marketing cookies (Facebook Pixel, Google Ads, Bing Ads) may constitute "sharing" of personal information for cross‑context behavioural advertising under the CCPA/CPRA. You can opt out by: (a) declining marketing cookies in our consent tool; (b) enabling the GPC signal in your browser; or (c) contacting us at [email protected]. When marketing cookies are declined or GPC is detected, no sharing occurs.

11. Changes

We may update this Cookie Policy from time to time. The updated version will be posted with a new effective date. If we introduce new categories of cookies or new third‑party providers, we will update this policy and request your consent before setting new non‑essential cookies.

12. Contact

If you have questions about this Cookie Policy, please contact us at [email protected] or through the client portal.

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